‘Prayas’ extends its services on the twin principles of ‘No Profit No Loss’ and ‘Cross subsidization’ and ensures that the charges of its services are reasonable. This means that poorest of the poor can also drive benefits from its services as 30% of the seats of Prayas Foundation Course are reserved for the candidates belonging to economically weaker sections of society. Also ‘Prayas’ extends assistance to researchers conducting action research in the area of personality psychology especially in the area of development of emotional and ethical intelligence by providing field data after eliminating the identity of subjects of its services.  Thus we shoulder our responsibility toward the society in a proactive manner. We wish to play a proactive role in creation of sharing and caring society.